Taliah Waajid 

Taliah Waajid is a trailblazing figure in the world of natural hair care. Let me share some fascinating details about her and her brand:

• Background and Passion:

  • Taliah Waajid has been natural most of her life and has worked as a natural hair stylist for many years.
  • As a child, she learned to manage her big, coily hair because her mother insisted she avoid relaxers or perms.
  • Her firsthand experience with the challenges of managing natural hair inspired her journey.

• Revolutionizing the Industry:

  • In 1996, Taliah Waajid created the first complete line of natural, chemical-free hair care products under the brand name Black Earth Products.
  • These products were initially sold exclusively in her salon, but their popularity grew rapidly.
  • Taliah recognized the need for quality products that would help her clients manage their hair between salon visits.

• Expanding the Brand:

  • The Taliah Waajid Brand now offers four collections of healthy hair product lines:
    1. Natural Hair Care
    2. Curly Hair Care
    3. Protective Styling
    4. Children’s Hair Care
  • She also launched a men’s line, Uncle Jimmy Products, named after her favorite uncle. This line includes natural grooming products for hair, beard, and body care.

• Natural Hair Movement and Education:

  • Taliah Waajid is a Master Natural Hair Care Educator and has been at the core of the natural hair movement.
  • She founded the World Natural Hair Show, which celebrates natural beauty and healthy living. The event attracts over 30,000 attendees annually.
  • The show features workshops, music, entertainment, and more.

• Family and Community Focus:

  • Taliah’s business is mostly family-operated, emphasizing the importance of teamwork.
  • She believes that given the right opportunity and tools, anyone who truly wants to succeed can.
  • Taliah is also passionate about mental health awareness in the community.

Taliah Waajid’s dedication, hard work, and positive impact continue to inspire the next generation.