LATIN OWNED HAIR CARE CO.

It’s a 10 Haircare is a privately-owned company founded by Carolyn Aronson, a successful Latina entrepreneur. Carolyn’s passion for hair and beauty led her to create a line of simple and easy-to-use salon-quality hair products. The brand’s flagship product, the Miracle Leave-In Conditioning Spray, offers 10 benefits in one bottle, including smoothing hair, eliminating frizz, and restoring shine. It’s a 10 Haircare has become a multimillion-dollar beauty brand, bringing in more than $500 million in sales annually.