Araceli Beauty

Araceli Beauty is a brand that resonates with both culture and consumer needs. Let me share the inspiring story behind this makeup brand:

Araceli Ledesma, affectionately known as Cely, was born in Jalisco, Mexico. At the age of five, she and her family moved to the United States. Before creating Araceli Beauty, Cely worked as a hairdresser and a freelance makeup artist in the Los Angeles area for over a decade. During her time as a makeup artist, she noticed that many people were confused about how to use makeup.

Driven by her passion for makeup and a desire to represent her Latina culture, Araceli saw an opportunity to make a difference in the beauty industry. In 2018, she launched Araceli Beauty as an online-only, direct-to-consumer brand. Here are some key points about Araceli Beauty:

1. Mission: Araceli Beauty aims to create budget-friendly, cruelty-free, and high-quality beauty products.
2. Identity and Culture: Araceli is proud of her roots, and she produces her products in Los Angeles and Mexico. These places hold deep significance for her, and she sources ingredients like agave oil from Mexico, keeping her Hispanic heritage at the core of the brand’s mission.
3. Inclusivity: Araceli Beauty strives to empower people by ensuring that their makeup products are easy-to-use, affordable, and accessible to everyone.