Bread Beauty Supply

Maeva Heim, the founder and CEO of Bread Beauty Supply, has a fascinating background that intertwines culture, hair, and entrepreneurship. While she is not an Aboriginal Australian, her journey is deeply rooted in her experiences and heritage.

As a young child, Maeva spent countless hours in her mother’s braiding salon in Perth, Australia. The salon was a hub of smells, sights, and textures—everything related to styling and cultivating womanhood. These early memories left an indelible mark on Maeva, shaping her passion for beauty and hair products.

Before launching Bread Beauty Supply in 2020, Maeva worked behind the scenes for global beauty brands. However, she felt something was missing. Mainstream hair conversations often overlooked her perspective, and she struggled to find clean, uncomplicated, and practical hair products that were also fun. It was during these formative years that Maeva’s vision for Bread Beauty Supply began to take shape.

The brand’s name itself reflects the essence of what Maeva aims to provide: the essentials. Just like bread is a staple, Bread Beauty Supply focuses on the fundamental needs of textured hair. Their product line is designed to be easy to use, suitable for all hair types, and adaptable to individual routines. Maeva’s commitment to reliability and consistency ensures that customers can spend less time worrying about their hair and more time enjoying life.

While Maeva’s roots lie in her mother’s salon, her journey has led her to create a brand that resonates with multicultural hair care. Bread Beauty Supply is a celebration of diversity, simplicity, and joy—a reflection of Maeva’s own experiences and the community she grew up in.